JetSpring helps colleges and universities turn their communications strategies into reliable channels for increased enrollments.
Since its founding in 2008, JetSpring has helped its clients realize their goals using live chat and text communications—whatever those goals may be. We partly credit this success to our expertise in call-center management and operations, but more particularly to our dedication to doing higher ed communications differently.
JetSpring’s offerings are created with the goal of overhauling the industry playbook and focusing on what works rather than what’s standard.
JetSpring understands live chat, text messaging, and data analytics as tools that work best when used interdependently as a part of institutional strategy. This understanding informs JetSpring’s cutting-edge approach to each of these services and helps JetSpring maintain its unique position among competitors.
JetSpring clients leverage our forward-thinking approach to communication strategy to improve outcomes in enrollment, student support, student engagement, and a number of other important sectors of institutional and brand health.
Here are some of the ways that JetSpring does higher-ed communications and data analytics differently:
Our live chat service is just that—a service. We don’t sell a software program that is left to your staff to implement and manage.
Because we understand that you want the positives of live chat, but you don’t want a program that diverts energy from other important institutional efforts.
That’s why we offer a full live chat service staffed by 4-year college graduates who are fluent in a knowledge base of answers specific to your institution.
We manage the day-to-day implementation of your live chat conversations and your team spends time with only the most qualified leads. We also manage your conversations 24/7 because we know that students want to connect with you all the time, not just 9-5.
Our service is a stark contrast to the standard live chat software offered by other digital communications vendors, and the difference shows in the results we produce for our clients and can guarantee for you.
We understand that the students of today don’t want to talk on the phone or read emails—text messaging is their communication method of choice. We believe that foregoing outdated methods and shifting to text-based communications can revolutionize your institutional strategy and significantly improve both current and prospective student engagement.
Our beliefs are supported by emerging research that confirms students’ preference for texting over any other means of communication. According to a 2014 Harris Poll, 85% of students who text would prefer to use text messaging for any customer service task. JetSpring allows you to capitalize on this shift to text-based communication and ensures that you and your students (both current and prospective) stay connected.
Text-enabling your institution gives you the opportunity to serve more students with fewer resources and generate a greater ROI.
By transitioning to text communications with students (and by text-enabling your traditional communications channels) JetSpring successfully helps its clients increase student engagment and improve both the rate and quality of lead acquisition.
Colleges and universities are coming to understand that incorporating data analytics into their marketing strategy can be a game changer for institutional health.
But not all data is created equal, and most companies offering data analytics services provide you with a lot of data and not a lot of insight.
Our approach to data at JetSpring is supported by two key motivations:
- We want to give our clients the data that serves them most, and we understand that different colleges and universities have different needs.
- We want your data to be as impactful as possible, and we want that data to translate into active strategy.
These motivations led to the creation of our fully-customizable data analytics dashboard. In one easy-to-use interface, our clients have the ability to see all of their data points from multiple channels and platforms. Most importantly, our clients choose the data points that they see on their dashboard, and we are able to help turn those data points into actionable insights that our clients can implement in their institutional strategies.
While all of our services are available individually, we cannot overemphasize what our work over the years has proven to us:
Live chat, text messaging, and data analytics have the greatest impact on institutional health and ROI when these offerings are used in conjunction with one another.
And while all of our clients report growth and success using each of our individual services, the greatest benefit comes from the more holistic treatment offered by the combined use of all of our offerings.